WHITE PAPER WRITING SERVICES
Generate High-Quality Leads With Original Research
Publish a timely white paper that piques the interest of your target market so much that they’ll eagerly provide you their contact details to view it.
When Well-Timed Research Equals Sales
White papers are powerful tools for gathering leads from potential customers through timely and insightful content creation.
In recent years, this content marketing strategy has become so successful because it not only attracts pin-pointed customer segments with valuable, in-depth information; these reports can also be search engine friendly and attract strong backlinks.
There are many ways to define white papers and the related research that goes into producing them, but at Mint Position, we prefer to view white papers through the lens of both original research and sales objectives.
Using this definition, a high-quality white paper should reveal new insights and solve a specific problem while being deployed as a marketing tool to build targeted leads lists.
For B2B businesses, this means capturing notoriously elusive C-suite data.
For B2C businesses, this means casting a wide yet relevant net to load your lead list with prospective customers that are interested in how your research can help them.
No matter the objective, our skilled team of expert white paper writers can produce the right report to bring in the right customers.
Why Publish A White Paper?
Generate more quality leads
By analyzing or solving a specific topic with original research, we can attract a well-defined target customer. The report is then gated, so the reader has to provide contact details. This is done through forms on a landing page or Linkedin.
Educate and inform your target audience
Just like an astute newsroom editor, we determine a topic that is timely and trendy enough to educate and excite potential customers. We’ll then suggest the best style, whether that is through technical writing or graph-heavy analysis.
Build authority and become a thought leader
White papers have what is known as high “link intent.” That is, because they feature unique or aggregated data and statistics, they are great at attracting authoritative links. Likewise, by interviewing subject matter experts you’ll also establish thought leadership in a topic valuable to your business.
Types of Original Research
Experiments
Run an experiment to test a theory and then publish your findings. This is commonly done in digital marketing through A/B testing, and we can apply similar practices to test wide ranges of experiments.
EXAMPLE
A mobile bank discovers the popularity of different financial services by personalizing the app’s home screen for each user, then publishes which banking features were most popular on the app.
Trend Analysis
Observe and analyze trends that are relevant to your target market, then develop a study with findings. The report can be based on a research methodology and include infographics or other graphs of what trends were uncovered.
✍️ EXAMPLE
A recruitment agency reveals today’s top hiring practices for evaluating senior tech role candidates by interviewing company HR officers. The study is then published, with an accompanying infographic.
Aggregated Research
Turn an already well-researched topic into an updated viewpoint. Our content writers will review and aggregate data from many sources to generate a completely custom white paper. This is particularly good for statistic-heavy research.
✍️ EXAMPLE
A gamification platform uncovers the costs of gamifying per user and region, broken down by favorite types of rewards.
Online Surveys
Conduct an online survey to collect answers on topics that are most relevant to your target audience. The ideal survey will be short and to the point, and have to be advertised to get at least 1,000 respondents.
✍️ EXAMPLE
A logistics software provider publishes survey results about top supply chain challenges and opportunities for small businesses.
What Does A “High-Quality White Paper” Service Include?
A Well-Defined Target and Mission
White papers with original research work best when we target a very specific buyer segment.
Original Research and Graphs
When we say “quality content”, we mean research that is original, insightful and even surprising for you readers.
A Distribution Strategy
Once produced, we identify the best way to gate and advertise the white paper in order to collect leads.
B2B vs B2C White Papers
B2B
White papers are effective at attracting C-suite executives that B2B businesses normally find hard to connect with. Decision makers value info that keeps them ahead of trends. It’s our mission to create research that educates them with valuable insights while building your brand as a thought leader.
B2C
White papers for B2C businesses work best when we identify a pain point at the bottom of the funnel, and then answer it with in-depth research. This often takes the form of guides or reports that are heavy with graphs and infographics, but the ideal format can vary from industry to industry.
Industries We Serve
Fintech
Fintech companies benefit greatly by educating their target market about their product and/or service, and white paper reports can (and should) play an important role in content strategies.
SaaS
Software providers often need help standing out of the crowd of competitors and educating their users about benefits and use cases. White papers can help define trends and explain how their tools are applied to overcome common challenges.
Medical Tech
Medical technology targets a very select customer base. This potential pool of customers may be hard to attract, but a white paper can speak directly to their role and hunger for specific info.
Logistics
The global supply chain is a rapidly evolving space, and logistics service and tech providers can serve a great purpose by producing original research that keeps their customers in the know.
AR & Gamification
Our world is being transformed by AR and gamification technologies so quickly that many potential customers of these tools have limited knowledge on how to apply them. White papers can help explore the full extent to how people and businesses can use them.
What to Expect
1
Strategy
Our project manager identifies a specific buyer segment to target. A unique angle and content structure is developed for your team to review.
2
Produce
The content writing and research phase begins. This includes internal proofreading and copywriting, as well as academic footnotes.
3
Review
The white paper is delivered to your team for revisions, including for text and white paper design.
4
Distribute
We advertise the report on social media and other platforms.
A system is set up to build your lead list.
1
Strategy
Our project manager identifies a specific buyer segment to target. A unique angle and content structure is developed for your team to review.
2
Produce
The content writing and research phase begins. This includes internal proofreading and copywriting, as well as academic footnotes.
3
Review
The white paper is delivered to your team for revisions, including for text and white paper design.
4
Distribute
We advertise the report on social media and other platforms.
A system is set up to build your lead list.
WHAT OUR CLIENTS ARE SAYING
Hire White Paper Writing Services
Schedule a free strategy call and learn how original research can be used to boost sales and grow authority.
White Paper Writing Services FAQs
Our white paper services are flexible and can be customized to the market we are targeting. We have produced reports that are as short as a few pages, as well as extensive research papers with custom graphs that extend over 20 pages.
The pricing for the service will depend on the size of the report, as well as the work needed to conduct original research.
The turnaround time can vary depending on the size of the report and the amount of original research needed to produce it.
However, in general, it takes about two business weeks to write and produce a white paper design to fit into the final PDF. The original research phase will depend on the format. For example, surveys can typically take over a month to produce and collect data from.
We have a team of professional white paper writers that include former journalists and experienced copywriters. We have found it useful to use ChatGPT for headline writing and for the ideation of reports. However, generative AI is not capable of producing the original insights that would make reports unique and valuable enough to your target market.
