INTERNATIONAL SEO SERVICES
Go Global With A Winning International SEO Strategy
Our international SEO services can help expand your business into global markets by increasing search engine rankings in new countries and optimizing your content in languages your customers understand.
Multilingual SEO to Expand Into Global Markets
At Mint Position, we provide international SEO services to help businesses engage with new markets and a worldwide audience. This involves using technical SEO and multilingual content strategies to take website visibility beyond your local SEO range.
International SEO could be the missing part of your content marketing strategy that can take your company from being seen by a limited audience to the first page of a Google search (and other search engine results pages) across global markets, ensuring that you are visible to potential clients from other countries.
Our international SEO consulting services take into account your unique business model to increase your brand’s visibility in targeted country searches and in different languages.
A multilingual SEO approach ensures that:
- Your web content matches valuable keywords in your target country (countries)
- Your website has the technical SEO tags needed to rank for other languages
- International customers’ colloquialisms and customs are taken into consideration
When done right, international SEO services provide search engines and international customers the right signals, ensuring your business offers content in users’ preferred language and colloquialisms, bringing valuable new organic traffic to your website.
What Makes International SEO Different?
International SEO optimizes your website to captivate and capture a wider and more diverse global audience. For businesses aiming to reach customers in different countries and regions, international SEO takes into careful consideration language barriers, colloquialisms, cultural intricacies, and search engine preferences in specific countries.
Some of the main differences between local and international SEO include their target market and geographic scope, content and language optimization, and keyword research and URL structure.
International SEO Agency Services
URL Structure Strategy
International SEO employs a specific URL structure to cater to different languages, regions, and audiences while ensuring search engines and users can easily understand and navigate your website.
Common URL structures for international SEO are:
Subdirectory Structure, which incorporates subdirectories within the main domain to represent different language versions or regional content. For example:
- English: example.com/en/page
- Spanish: example.com/es/page
Subdomain Structure, where different languages or regional versions of the site are hosted on separate subdomains. For example:
- English: en.example.com/page
- Spanish: es.example.com/page
Country Code Top-Level Domain (ccTLD) Structure, which uses country-specific top-level domains (e.g., .uk, .fr, .de) for international sites. For example:
- United Kingdom: example.co.uk
- France: example.fr
- Germany: example.de
Generic Top-Level Domain (gTLD) Structure, which refers to a thematic field instead of a geographical field. For example:
- .org (organization)
- .info (information)
- .gov (government)
When selecting a URL structure for international SEO, we consider your business goals, resources, and the international presence you want to build. Each structure has its own pros and cons, and the choice should align with your specific needs.
Multilingual Keyword Research
Using multilingual keyword research, we tailor your SEO-focused content strategy to accommodate a global audience with language and regional preferences. We take a comprehensive approach that combines linguistic expertise, cultural awareness, and technical SEO considerations to effectively connect with and engage your users in various languages and regions.
We currently offer international SEO in the following languages (besides our main service in English content marketing). We are constantly expanding our partnerships to include more, so please ask if you have any questions.
Spanish
Portuguese
Arabic
French
German
Polish
Localization
Going beyond simply translating the text into another language, multilingual SEO focuses on localization, which is adapting content to the cultural context of the target audience. This includes using region-specific language expressions, addressing local customs, and understanding the customers’ intent behind certain search queries.
Hreflang Tags
Global SEO services make use of hreflang tags, which are used to inform search engines about the language and geographic targeting of specific pages on a website. In other words, they help search engines serve up the correct version of a page to users depending on their location and language settings. This is especially important for websites with content in multiple languages or content targeted at different regions.
Implementing hreflang tags in the HTML code is essential for signaling to search engines the language and regional targeting of each page, regardless of the website structure chosen.
Language-Targeting Link Building
Language-targeting link building is a critical component of international SEO, designed to improve a website’s visibility and authority within specific language-speaking audiences in different regions. It involves taking backlinks from reputable, high quality websites in the target language or region.
Language-targeting link building is essential because search engines use backlinks to measure a website’s credibility and relevance. Building high-quality, contextually relevant links from websites in the target language can boost your website’s authority and help it rank better in search results.
Our Process for Building Your International Audience
1. Define Target Markets
We identify the countries or regions you want to target and consider factors such as language, cultural differences, and market potential.
2. Multilingual Keyword Research
We perform multilingual keyword research, finding popular and relevant trends, phrases, and keywords in your target audience's language using tools like SEMRush.
3. Multilingual Content Marketing Production
We design a multilingual content strategy to create high-quality, culturally relevant content in your customers' languages—not just translated but localized for each target market.
4. SEO Elements Localization
We use SEO best practices to customize your on-page SEO elements—like title tags, meta descriptions, and localized header tags—to fit each target market.
5. Hreflang Tags and URL
We use hreflang tags in your website's HTML so that search engines will display the correct page version based on user location and language preferences. Here, we also create new URL structures if needed.
6. Site Prospecting and Evaluation
After the content is published, we pinpoint relevant websites for your target markets through competitor backlink analysis and search engine research, looking for high-authority domains.
7. Outreach and Relationship Building
We contact webmasters to demonstrate how your content aligns with their site and propose collaboration, such as content sharing or link building.
8. Backlinks from Foreign Sites
We create backlinks from high-quality sites in your target markets, documenting data for each link, such as domain authority, organic traffic and anchor text.
Our International SEO Agency Link Building Strategy
Our link-building strategy for international SEO services combines a localized approach, cultural sensitivity, and a focus on high-quality content. By effectively connecting with the target audience and obtaining authoritative backlinks in your target country, we can enhance your website’s visibility and authority in global search results, ultimately building a stronger international online presence for your company.
When building backlinks, we select only trustworthy domains. Along with localized content and outreach efforts, we engage with authoritative sites in your target country, ensuring that the content and context surrounding the link are relevant to your business.
Here are some examples of high-credibility, relevant links that we would target for your chosen location:
Government or Educational Institutions
What’s the Difference Between Local and International SEO?
Content
Language Optimization
Domain Structure
Keyword Research
Link Building
Google My Business
Cost
Lower cost
What’s the Difference Between Local and International SEO?
International SEO
Lower cost
WHAT OUR CLIENTS ARE SAYING
Contact Our Multilingual International SEO Agency
Schedule an international SEO strategy call to understand how this international SEO service can be leveraged to support your marketing goals.
International SEO Services FAQ
We’ve designed our international SEO consulting package with flexibility in mind, ensuring that regardless of the scope of your current marketing objectives, we have tailored options to suit your needs.
However, it’s important to note that international SEO requires more language and technical SEO work than a local SEO campaign.
Numerous variables come into play when assessing the timeline of results from international SEO services, including the age of your domain, your current marketing strategy, and the number of relevant optimized pages and backlinks you already have.
Similar to the general content ranking process, the timeline for the impact of ranking in different regions and languages can fluctuate considerably, spanning anywhere from a week to several months.
We have writers and partners that are capable of providing our SEO-focused content marketing approach in English, Spanish, French, Portugues, Arabic, German and Polish. If you require a language not listed, please contact us. Our capabilities are constantly growing.
Our experience has taught us that publishing at least 3-4 SEO-focused pages every month is the ideal frequency, no matter what language or region you choose to target. Thus we recommend this quantity to ensure steady website visitor growth.
Search engines still consider quality backlinks to be one of the most important metrics for determining how they rank web content.
Today there are plenty of white hat tactics that digital marketing agencies employ to help boost SEO performance for websites. Contact us to learn more about how we can apply modern backlink building techniques to your business.
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