ABOUT US

Our mission is to make sure your buyers find you first.

Mint Position is a content marketing agency for SEO and GEO that helps companies worldwide turn their expertise into a sustainable source of qualified leads.

Why Mint Position Was Created

Most companies leave enormous business value on the table with their web content. We exist to fix that with advanced SEO and GEO strategies.

Founded in February 2020, Mint Position was born from a simple observation by journalist Justin Calderón: most company web content fails to build lasting business.

Justin spent over a decade publishing with the world’s top media, interviewing more than 400 CEOs across the private sector. He watched large companies pay tens of thousands for advertorial placements — traffic that came and went with nothing to show for it. On the other end, startups hired writers to fill blogs with press releases and thought leadership posts that generated even less ROI.

Neither approach was working. What was needed was something that combined the authority-building instincts of a journalist with the commercial intent of a buyer-focused content strategy.

Mint Position was built on that premise — combining three disciplines: Journalistic-Quality Research, Multi-Keyword SEO, and Buyer Funnels. That system worked. And as search evolved, so did we.

Why We’re Positioned as A Content Marketing Agency for SEO and GEO

Search has changed. Our approach has evolved with it.

When AI tools like ChatGPT began reshaping how buyers discover and evaluate companies, we expanded our approach to include Multi-Engine Optimization — a concept that produces content designed to rank on Google and get cited by AI simultaneously.

Meanwhile, we sharpened our focus on bottom-of-funnel content: the pages and articles that reach buyers when they are closest to making a decision.

Finally, our instinct to produce journalistic-quality content by interviewing subject matter experts — both external voices and your internal team — remains at our core. We call this Journalistic SEO, and it’s what adds the kind of unique angles that generic SEO writing and AI cannot replicate.

The result is the evolved Mint Position approach:

In 2024, we expanded our services to include Generative Engine Optimization (GEO) — the practice of ensuring your brand is accurately found and cited by LLMs. The good news: the same principles that make great SEO content — authority, depth, original research, and relevance — are exactly what AI tools rely on when deciding which brands to cite.

Today, Mint Position helps companies build a single content system that serves both goals: ranking on Google and getting cited by AI. That system includes SEO and GEO audits, expert-led research, content strategies built around bottom-of-funnel buyer intent, guest post partnerships, backlink outreach, social media distribution, and analytics reporting — all managed as one integrated operation.

We've Worked With Companies Across the Globe

We’ve deployed our SEO and GEO content approach across five continents. Contact us for our most current client base.

Our Founder

Justin Calderón

Justin is a veteran journalist who spent over a decade writing for top global media and interviewing hundreds of business and government leaders worldwide. He founded Mint Position after noticing that even the best companies consistently underperform with their web content — leaving organic traffic, leads, and brand equity on the table.