Launching a fintech product that solves real financial problems is tough enough. But what happens if no one can find it?
Ending up on page three of Google is like opening a store in the middle of the desert. No traffic, no growth, no customers.
That’s why the best fintech SEO agencies matter.
They know success for your company isn’t about vanity rankings, but about building a digital presence that actually works for you. That means:
- Crafting targeted keyword strategies that position your brand at the top of search results
- Building trust through compliance-friendly content
- Driving qualified organic traffic that converts
Like digital architects, they use content and technical search engine optimization to build the foundation your fintech brand needs to stand out online.
But here’s the question: how do you know which agencies are actually worth your time (and money)?
That’s what this guide is here to answer. Below, we’ve rounded up the 10 best fintech SEO agencies that know how to turn visibility into measurable growth.
We’ll talk about:
- Why is fintech SEO still important as we enter the age of AI?
- Who are the best fintech seo agencies?
- What should you look for in a top SEO fintech marketing agency?
Looking for a fintech SEO agency that drives long-term growth? Book a no-cost consultation with Mint Position, and we’ll put you on the path to more customers and higher revenue.
Why is fintech SEO still important as we enter the age of AI?
Some people say SEO is dying as AI reshapes search, but this is not the case.
In fact, SEO is still the foundation of digital marketing, both for reaching today’s buyers and staying visible in tomorrow’s AI-driven search.
The data backs this up: recent research from Grow and Convert shows that 77% of sites ranking on Google’s first page also appear in AI search results.
It’s true that brands in the fintech sector need to adjust their strategy to capture leads from LLMs (large language models) like ChatGPT and Gemini.
But the reality is that without solid SEO, your fintech product will likely be invisible.
“In the age of AI, the importance of good SEO is not going away, but instead being reinforced,” says Justin Calderón, founder of Mint Position. “Having a well-optimized website with relevant, high-quality content remains a cornerstone of how AI selects sources to generate answers.
Investing in quality content creation, link building, and technical optimization is still crucial. Without it, you risk falling behind competitors who are still running high-performing SEO campaigns.
“If you don’t produce content to optimize your fintech products and services, you are at a disadvantage with both SEO and GEO,” says Justin.
In short, AI may change how people search, but SEO is still what makes sure your fintech brand gets found, trusted, and chosen.
Who are the best fintech SEO agencies?
We know what you’re thinking: of course, since this is our list, we’re putting ourselves in the #1 spot. We live and breathe fintech SEO every day, so it would feel disingenuous not to lead with what we do best.
But this isn’t just a self-plug. Below, you’ll find a curated lineup of the best fintech SEO agencies that are doing exceptional work in the space. Each one of these ages “gets” the unique challenges of fintech and provides outstanding service.
1. Mint Position
Mint Position is a global SEO content agency built for fintechs. We merge journalistic-quality storytelling with advanced SEO and Generative Engine Optimization (GEO) strategies to create content that drives results.
Our method goes beyond surface-level keywords, focusing instead on bottom-of-funnel content themes, expert interviews, and strategic insights that place fintech brands in front of the right audience and ahead of competitors.
Mint Position has helped fintechs across the world reap the benefits of our approach, including:
- A funding platform that collected 1,000+ extra organic leads per month within 3 months after new #1 ranking content on Google, as well as 400+ new referral leads after becoming the #1 source for ChatGPT answers in their industry.
- A commercial real estate lender that tripled organic traffic in six months and became the #1 CRE financing site in the US, as well as the #1 source for ChatGPT answers in their industry.
- An investment platform that became the most visible site in its industry in the UAE, grew traffic by 400% in year one of work and received 3,600 more B2C organic leads within two quarters.
In 2025, it’s rare to see genuine journalistic-quality research paired with advanced SEO/GEO techniques. That’s exactly where Mint Position stands out: helping fintech companies craft expert-driven content that builds measurable growth.
Focus areas
- GEO/SEO content for fintechs – Content built for specific personas first, but fine-tuned for AI and search so your brand gets found, trusted, and remembered.
- Fintech SEO – Smarter keyword strategies made for competitive and heavily regulated industries.
- Fintech GEO audits – Deep-dive audits that show how visible your brand is on top LLMs, with recommendations for how to fill content gaps to improve your AI visibility.
- White papers and research reports – Academically cited reports made with expert interviews that position you as the go-to authority in your fintech niche.
- SEO game plans and website strategy – Clear, step-by-step roadmaps that boost visibility, traffic, and conversions—no guesswork required.
- Backlink building and digital PR – Strategic outreach that grows authority, builds AI brand mentions, and drives high-quality traffic to your site.
Key takeaway: Mint Position isn’t just another SEO content marketing agency – we understand the unique challenges of fintech. Our mix of GEO expertise, expert interview-backed content, and smart keyword strategies goes beyond just getting clicks, instead working hard to build trust, visibility, and long-term growth.
2. Ominius
Omnius is a Europe-based B2B marketing agency specializing in SEO and content marketing for fintech, SaaS, and B2B companies.
With over 10 years of specialized experience in fintech marketing, Omnius combines deep industry expertise with proven optimization techniques.
The agency partners with Europe’s leading digital companies to accelerate revenue growth through data-driven strategies that attract high-quality leads and deliver measurable results.
Focus Areas
- Search Engine Optimization (SEO): Omnius delivers comprehensive SEO strategies, including technical audits, keyword research, and on-page optimization to improve your organic search rankings and drive qualified traffic to your fintech platform.
- Generative Engine Optimization (GEO) Services: The agency optimizes your content for LLM-based platforms such as ChatGPT and Perplexity to ensure your brand stays visible as search evolves. Performance is tracked using AtomicAGI for comprehensive AI search visibility monitoring.
- Content Marketing: With a decade of Fintech-specific experience, Omnius designs all-in-one content strategies backed by thorough market research, creating high-quality content that resonates with your target audience and addresses their exact pain points.
- Programmatic SEO: The agency develops scalable, template-based content strategies that target thousands of long-tail keywords simultaneously.
- Link Building: Omnius implements strategic backlink campaigns to establish domain authority and improve search rankings, positioning your content alongside authoritative references that both traditional search engines and AI platforms recognize.
Key takeaway: Omnius stands out as one of the best choices for Fintech SEO with its unique combination of 10+ years of industry-specific expertise, proven results, and forward-thinking optimization for both traditional and AI-powered search engines.
The agency’s tailored approach and impressive track record boasts notable clients such as WorldFirst, Anna Money, Zencoder, Meniga, Native Teams, Dynamic Mockups, Global App Testing, AuthoredUp, Text Cortex, Signify, and others.
3. Loopex Digital
Loopex Digital is a leading fintech-focused SEO and GEO agency known for data-driven, case-specific strategies.
What truly sets them apart in the fintech space is their “cardiologist approach.” Instead of spreading themselves too thin across multiple marketing disciplines, they focus exclusively on mastering SEO for the fintech sector. The team has deep fintech industry knowledge, in-house AI tools, and over seven years of proven experience to deliver effective strategies for fintech.
Unlike generalist agencies that need six to 12 months to show results, Loopex starts driving improvements as early as month two. They’ve shown great results in industries like neobanks, payment apps, trading platforms, insurtech, crypto, and lending services, where speed is the key.
Focus areas
- Technical SEO for fintech platforms – Advanced technical audits using 250+ checkpoints to handle complex fintech architectures, compliance requirements, and security features that often break SEO.
- Authority-building digital PR – Strategic digital PR campaigns that secure high-credibility backlinks from Forbes, Financial Times, financial publications, and industry leaders to build the trust signals fintech brands need to convert.
- Fintech platform optimization – Specialized optimization for complex product pages, pricing structures, and feature pages that turn fintech traffic into not visitors but customers.
- Expert fintech content strategy – E-E-A-T compliant and GEO-optimized content that builds trust while explaining complex financial concepts, written by experts who understand compliance and conversion.
- Global fintech expansion SEO – International SEO strategies that help fintech companies scale into new markets while maintaining technical performance and regulatory compliance.
Key takeaway: Loopex Digital is a specialized agency with a strong expertise in fintech SEO. They know compliance, trust signals, and conversions matter more than just traffic. With proven results, in-house AI tools, and deep industry knowledge, they’re a solid choice for fintech companies that want to win in search.
4. Nine Peaks Media
Nine Peaks Media specializes in fintech, SaaS, and tech brands.
Unlike generalist agencies, they bring focused SEO expertise paired with a strong grasp of compliance and buyer behavior in financial services. This allows them to create SEO strategies that do more than attract traffic – they connect with high-intent buyers and convert leads effectively, whether targeting CFOs, compliance officers, or enterprise clients.
Their approach combines deep domain knowledge with a data-driven methodology to ensure that every campaign is measurable, scalable, and aligned with business outcomes.
Focus Areas
- Fintech-focused SEO – Strategies tailored for regulated financial services and complex compliance needs.
- AI-driven GEO SEO – Proprietary framework optimizing content for generative AI tools, voice search, and localized queries to reach geographically diverse target audiences.
- Lead generation and conversion – SEO that attracts high-intent buyers and converts them into measurable MQLs.
- Full in-house execution – Technical SEO, content, link building, and CRO handled entirely in-house, ensuring accountability and ROI clarity.
Key takeaway: Nine Peaks Media delivers scalable, compliant SEO for high-growth fintech brands. Their data-driven, in-house approach ensures measurable results, connects with target buyers, and supports long-term growth in complex, regulated markets.
5. MvpGrow
mvpGrow is a no-nonsense B2B growth marketing agency that operates as an on-demand marketing department for fintech and software companies. The team brings hands-on experience from Fortune 500 enterprises and high-growth startups.
What makes mvpGrow stand out is their methodical, research-driven approach. They don’t just produce content for the sake of clicks. They design end-to-end programs for regulated financial services, so that every campaign earns trust, lowers CAC, and scales qualified lead flow across complex buyer journeys.
Focus areas
- B2B SEO and content strategy – GEO-ready editorial and data-driven content designed to attract high-intent buyers.
- Conversion rate optimization – Systematic CRO programs that turn fintech traffic into a pipeline.
- Marketing automation—As a HubSpot Platinum partner, they are masters at implementation and campaigns that nurture prospects at scale.
- Sales development – SDR-as-a-service that bridges the gap between marketing-qualified and sales-qualified leads.
Key takeaway: Best suited for VC-backed and growth-stage fintechs, mvpGrow owns SEO end-to-end, from content to automation to SDR handoff. For startups looking for pragmatic, pipeline-focused growth, they’re a partner that delivers measurable results.
6. Webhive Digital
Webhive Digital is a UK-based agency that helps international businesses get noticed.
They have a straight-talking, results-first approach that combines SEO, content, websites, PPC, and AI-driven automation to get results, with what they term as “no fluff, no guesswork.”
They cover every aspect of digital marketing: technical SEO fixes, high-converting content, backlink building, conversion-focused website design, and data-driven paid campaigns.
With proven results, like 6,300 lead growth and multi-thousand-percent traffic spikes, Webhive attracts the right audience and turns visitors into loyal customers.
- SEO and content marketing – Technical fixes, keyword-optimized pages, and link-building strategies to increase visibility and authority.
- Website design and UX – Shopify and WordPress sites with intuitive UX/UI to enhance engagement and conversions.
- AI and automation – Smart workflows, connected tools, and data-driven AI solutions to improve efficiency and insights.
- Digital PR – Media outreach, press coverage, and high-quality backlinks to strengthen brand presence.
Key takeaway: Webhive offers a refreshing take on the often starchy world of finance with a fresh, approachable brand that simplifies complex digital marketing and gets results.
7. Garit Boothe
Garit Boothe Digital (GB Digital) is a results-first SEO agency built for SaaS and fintech companies that want to rank, convert, and grow.
Their method? A three-pillar approach of technical SEO, content creation, and high-quality backlinks. They combine this with advanced tactics like entity optimization, brand signals, and UX-driven SEO to earn impressive results from Google and AI-driven search.
GB Digital goes beyond the basics. They fix technical issues that make Google crawl smarter, craft content that answers real buyer questions, and earn links that actually matter, with no spammy shortcuts. They also optimize brand visibility and user experience to keep visitors engaged, turning clicks into leads.
Focus Areas
- Technical SEO – Title tags, sitemaps, internal linking, and on-page structure to make your site crawlable and competitive.
- Content Creation – Buyer-focused pages optimized for multiple keywords, semantic relevance, and search intent.
- Backlink Acquisition – Real editorial links from credible, niche-relevant sites to boost authority.
- Advanced SEO – Entity optimization, brand signals, and UX metrics to influence Google and AI algorithms.
Key takeaway: GB Digital have proven they can engineer visibility. They pair core SEO fundamentals with advanced AI-aware strategies, which helps put fintech and SaaS brands in front of the right audience and increase lead generation.
8. CSMTR
CSMTR is a New York–based digital marketing agency that combines creative storytelling with data-driven search engine optimization.
The agency has many successful campaigns under its belt across the SaaS and financial services markets, with both fintech startups and enterprise-level financial institutions.
Their team of experts focuses on aligning SEO strategy with real business goals. That means no chasing vanity metrics or keyword stuffing, just sharp content marketing and technical optimization that drive qualified leads and lasting visibility.
CSMTR has built its reputation on results. Their case studies highlight conversion rate improvements, customer acquisition wins, and SEO services that consistently land clients on the first page of Google.
Focus areas
- Financial services & marketing strategy – End-to-end support for lending, banking, payments, insurance, and investing brands, including audits, channel strategy, customer acquisition, and go-to-market planning.
- Branding & content marketing – Strategic brand frameworks, messaging, visual identity systems, content creation, social media campaigns, webinars, and PR.
- Performance & digital marketing – Advertising campaigns, retargeting, account-based strategies, SEO, and email outreach.
- Experience design & technical optimization – User-first web design, UX, product and mobile app design, creative development, and full-service web development.
Key takeaway: For financial services companies looking to turn organic traffic into measurable growth, CSMTR is a full-service partner with a proven track record.
9. Sure Oak
Sure Oak is a full-service SEO agency with a simple philosophy: SEO isn’t just about rankings, but building sustainable visibility that drives quality leads.
Their website boasts case studies that show increases in traffic, conversions, and rankings at a short turnaround, which they say they achieve with their three pillars of SEO audits, link building, and AI search optimization.
Focus areas
- Enterprise and B2B SEO – Comprehensive strategies for financial institutions, SaaS companies, and large-scale providers.
- Content marketing and conversion optimization – Landing pages, blogs, and thought leadership pieces designed to attract and retain the right audience while boosting SERP visibility.
- Link building and technical SEO – Proven outreach, backlink acquisition, and audits to strengthen authority and maintain competitive rankings.
- Web design & development – User-first design and full-service web development that supports SEO and integrates with broader marketing services.
Key takeaway: Sure Oak has a proven model for helping large brands achieve impressive results. Their team of experts is able to turn SEO services into a competitive advantage.
10. Single Grain
Single Grain is a full-service digital marketing agency that focuses on driving transformative growth for fintech and financial services companies. They also serve the e-commerce, crypto, and education sectors.
Rather than small, incremental improvements, they deliver innovative, revenue-focused strategies that scale brands and maximize ROI.
Their expertise spans both traditional SEO and emerging AI-driven techniques, and has the aim of making fintech brands visible across organic search engines, LLMs, and multi-channel campaigns.
Focus areas
- Programmatic SEO and AI-optimized content. Scalable, bottom-of-funnel strategies that aim to increase organic traffic and conversions.
- Paid advertising & performance marketing. Data-driven campaigns across Google, LinkedIn, Facebook, and other platforms
- Conversion rate optimization and CRO. Continuous experimentation and AI-assisted analysis to improve landing pages and overall campaign performance.
- Growth marketing and analytics. – Strategic planning, real-time reporting, and actionable insights.
Key takeaway: Single Grain’s proprietary combination of SEO, AI-powered CRO, and multi-platform performance strategies delivers measurable growth for high-level fintech brands.
What should you look for in a top SEO fintech marketing agency?
Many fintech brands make the mistake of treating SEO as a checklist when it’s the engine that powers your business’s online visibility.
Partnering with a team that treats this crucial process as a living, breathing process is important. Your website can be beautiful and fully functional, but if it’s not findable, it won’t deliver results.
Winning at SEO requires constant attention, including tweaking content, auditing technical issues, and staying ahead of the latest SEO trends.
The top agencies also optimize your site for AI-driven search so that your brand not only ranks but also attracts qualified leads.
“A top fintech SEO agency has to understand how optimization is evolving,” says Justin Calderón.“Many tried-and-tested SEO practices remain, but GEO has brought rapidly emerging opportunities that can be quickly exploited for your fintech’s benefits. Knowing how to optimize for search engines and LLMs at the same time puts you a step ahead of competitors.”
This is where Mint Position’s all-in-one strategy excels. We’ve adapted our winning fintech SEO approach to the new AI era, so that your business shows up in ChatGPT and Gemini results, as well as Google.
Our results speak for themselves: #1 citings on Google and AI engines, 400% organic growth, and thousands of new leads.
For fintechs ready to scale, we make SEO the growth engine behind your brand.
Ready to see how a specialist fintech SEO agency can help you get more customers? Get in touch with us and we’ll show you how to stand out in a competitive fintech sector.
