Building Relevant Organic B2B Traffic in Payroll
Using pain point SEO to boost organic traffic 15x in two years, starting from zero SEO activity.
Client brief
In early 2022, NOW Money came to us to revitalize their site, which had almost zero valuable SEO activity.
Strategy
Use Pain Point SEO to select keywords that address a top issue in their B2B HR market in Dubai: understanding the Wage Protection System regulations.
Results
Within one month, an article that we produced to explain the WPS process and how HR managers should address it began ranking #1 in the UAE for a variety of keywords (see below). That article quickly became the highest-ranking article on the website, as well as the source of the most amount of traffic.
As of Feb 2024, this article remains the highest traffic-generating page on NOW Money’s site, generating 1,780 visits a month, 400 more monthly visits than the home page.
That NOW Money article can be found here: https://nowmoney.me/blog/what-is-wps-in-uae/
Overall, our content helped increase NOW Money’s organic traffic by 15 times from January 2022 until January 2024, from 800 to about 12,000 visits a month.
This was also accompanied by a dramatic increase in ranking organic keywords from almost zero to about 3,400.
Website traffic growth can be seasonal sometimes, as it was with NOW Money during Ramadan, however another powerful and important metric to measure growth is whether or not the site is increasing its organic keyword count — which is really the site’s exposure to potential keyword traffic.