OUR
METHODOLOGY
Use a 5-Step Content Marketing Methodology to Build Authority and Generate Leads
- #1
Customer & Keyword Research
To start, we conduct questionnaires with the company members most in touch with your customers to define buyer personas, which directly inform how we identify a list of keywords with high buyer intent that your brand needs to own.
Here, we also discover which keyword and content strategies are already working in your industry so that we can exploit content gaps and steal keyword positions that are already working for the competition.
- #2
Content Strategy & Agenda
Next, a content strategy and agenda are launched to outline our marketing objectives and parameters for addressing our target audience.
This strategic document is built by organizing content through a mixture of formats, keyword rationale, and buyer awareness stages.
- #3
Journalistic-Quality Production with Content Marketing Funnels
We put our strategy into action with the aim of building out a content library that “mind maps” awareness stages of the entire buyer life cycle, from completely unaware to most aware brand evangelist.
As experienced journalists, we do this by conducting professional research, as well as interviews with subject experts to add authority to your site’s top-of-funnel content, then by interviewing your company’s own internal experts as we go down the funnel.
- #4
Social Media Management & Promotion
Social media campaign ad copy and audience targeting are continuously refined to make our ads more engaging, thus reducing the CPC needed to get our message to our target market.
Our team also writes all copy for related images, videos, and social media posts with the objective of increasing leads from our conversions-focused content marketing articles.
- #5
Measure Content ROI
Analyzing what works is the most important step.
We consistently monitor our content to discuss during client meetings and present quarterly ROI reports that measure visibility, engagement and conversions on SEO tools and Google Analytics.
- #5
Measure ROI
Analyzing what works is the most important step.
We consistently monitor our content to discuss during client meetings and present quarterly ROI reports that measure visibility, engagement and conversions on SEO tools and Google Analytics.
SUPPORTING CONTENT & SEO SERVICES
Whitepapers & Guides
Well-researched and written white papers and guides are powerful tools for collecting high-quality leads through on-site forms and social media. We write them with journalistic flair to attract customers searching for specific solutions to niche problems.
Landing Page Copywriting
The power of SEO and content marketing applies to core landing pages as much as it does to your blog. We'll write (or rewrite) these pages to optimise them to keywords and ensure that your product/service are telling the story that best markets your business.
Backlinking Building
Backlinks of one of the most important metrics that search engines use to rank your pages. We conduct outreach to high-authority domains using white hat techniques to help boost your pages' SEO position.
Social Media Advertising
Social media is an essential distribution channel for content marketing. We'll manage your ad spend using our content strategy to maximize traffic and conversions from social media platforms.
TESTIMONIALS
What our clients are saying
GET IN TOUCH
Schedule a free consultation, and learn how our style of content marketing can help build your business.
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