SEO EXPERT DUBAI
Dubai's Go-To SEO Authority: Supercharge Your Rankings With Our Expert
Drive your Dubai business to new heights of online success with a seasoned SEO expert that specializes in delivering customized web strategies to dominate the UAE market.
Dubai Companies We’ve Worked With
Your Web Content-Focused SEO Consultant
My name is Justin Calderón and after more than 10 years working as a journalist, including projects in MENA countries, I launched an SEO-focused content marketing agency.
Working with Dubai-based companies since 2020, I’ve concluded one important success factor: Content is SEO, and SEO is content. Anyone that tells you differently is doing you a disservice.
We know this because Google prioritizes giving its users the best info, making my mission clear: to help companies deploy a formula with SEO-focused content at its heart.
SEO Game Plan and Web Development
Research & Strategy
- Consumer and Market Research
- Competitor Analysis
- Industry Keyword Research
- Content Strategy
On-Site SEO
- Technical SEO Audit
- On-Page Optimization
- Website Architecture & UX
Off-Site SEO
- Link Building Strategy
- Social Media Marketing
- White Papers & Original Research
Analytics & Reporting
- Analytics & Search Console
- SEO Reports
- Webpage CRO
Request Your FREE SEO Consultation
Provide your website URL and business email, and we’ll audit your current performance and suggest the best SEO strategy for you.
Our SEO Strategy At Work
We consistently deliver above-average performance for the websites we work on. Below is an example taken from Google Search Console of a company based in Dubai, showing the first eight months of our work with them.
Their average CTR is higher than the industry average (3%) and their average positioning is also much higher, owing to the high amount of web pages they have ranking on the first page of Google
- Total clicks
- Total impressions
- Average CTR
- Average position
Our SEO Services
SEO Strategy
An effective SEO strategy must include customer research, competitor analysis, keyword research and a well-defined content strategy. In particular, we believe that the SEO efforts of your website should be anchored to a content strategy that focuses on the user experience. If your site is good for Google (or Bing) users, you’ll be rewarded with higher search engine result page (SERP) rankings.
Link Building
Backlinks are a core metric that search engines use to rank web pages. A complete SEO strategy must thus look off site, interact with other websites, and promote links back to strategic pages. We apply a variety of link building strategies with the objective of acquiring quality links from domains with high domain authority, which we measure through tools like Moz and Ahrefs.
Web Development
We can help plan and develop your website from the ground up to ensure strong conversion rate optimization (CRO). This usually includes updating web design and copy to ensure top problems are clearly answered and product descriptions are more specific, as well as the use of more detailed evidence, such as testimonials, USP figures and case studies.
Local SEO
Local SEO can be a powerful strategy for optimizing your online presence, but it requires different tactics. We rewrite and update your Google Business Profile and other online directories with an SEO strategy to ensure that your local business come up on searches.
Google Analytics 4
Google recently replaced Universal Analytics with GA4, a tool that now measures events over hits/visits. SEO campaigns must know how to effectively use GA4 to measure ROI and that performance aligns with your business needs.
Digital Marketing That Delivers
We approach search engine optimization by uniquely combining the core principles of 3 worlds: Journalistic Research, Buyer Psychology and Google’s Natural Language Algorithm (one of the 5 main Google algorithms for search).
It’s a unique approach that set us apart from the rest, and it has proven its effectiveness at building website rankings, authoritative online presences and valuable organic traffic for many companies in Dubai.
We like to illustrate this SEO-focused content marketing strategy as the “Mint Position”.
WHAT MAKES MINT POSITION DIFFERENT
What Makes a “Well SEO’ed” Website?
High-Quality Content
Great SEO requires great content, and by “great” we mean user centric, unique and well-researched. Your web pages should include unique ideas that your company puts out into the world, engaging titles and images, and useful links to other pages on your site and external resources relevant to your audience.
Strategic Keywords
Choosing the right keyword can make or break your business goals. Most importantly, our content creation has to match the search intent of the primary keyword and ensure its technical use in meta tags, title tags, etc. This requires understanding the psychology of how people search, then creating a page that best meets what they are looking for.
Clear Sitemap
Your website’s technical architecture plays a big role in how well users can find what they are looking for with the least amount of friction. Pages should not be buried deep on the site, and big questions should not be left unanswered. Menus and call to action buttons should be clearly created to motivate people to navigate your site.
What to Expect
1
Research & Strategy
We conduct questionnaires and introductory calls with your team to learn about your target market, USPs, competition and more.
2
Production
We prioritize relevant, low competition search terms to jump start organic traffic. Our team conducts interviews and original research to augment writing.
3
Social Media
Social media marketing campaigns are a key part of off-page SEO. We use collaborators to mention on social media, boosting engagement. This can also include PPC advertising.
4
SEO Reporting
We are a top SEO consultant in GA4, and we provide quarterly ROI reports measuring Google visibility, on-site engagement and conversions.
1
Research & Strategy
We conduct questionnaires and introductory calls with your team to learn about your target market, USPs, competition and more.
2
Production
We prioritize relevant, low competition search terms to jump start organic traffic. Our team conducts interviews and original research to augment writing.
3
Social Media
Social media marketing campaigns are a key part of off-page SEO. We use collaborators to mention on social media, boosting engagement. This can also include PPC advertising.
4
SEO Reporting
We are a top SEO consultant in GA4, and we provide quarterly ROI reports measuring Google visibility, on-site engagement and conversions.
WHAT OUR CLIENTS ARE SAYING
Get An SEO Expert on Your Team
Schedule a free strategy call and learn how our SEO techniques have made us a top SEO agency in Dubai.
SEO Specialist FAQs
We offer flexible pricing packages. Our top SEO consultant, Justin Calderón, offers a monthly retainer package for SEO consultancy.
We also provide project-based packages. A budget estimate can be created based on the number of pages required to fill in a proposed sitemap, as well as the amount of website development and technical SEO work needed on your current site.
The sitemap is developed based on competitor research and briefs from your team. It organizes your website into menus and submenus with the objective of creating a site architecture that is easy to navigate.
Yes. We are experienced at helping companies resolve issues with Google. This can require updating your site after a technical SEO audit, disavowing toxic links, adding canonical tags and other technical SEO work.
Justin Calderón is a former journalist and SEO consultant, as well as the founder of Mint Position, an SEO-focused content marketing agency.
Updating your site’s SEO strategy will not impact current performance. We use strategies with a forward-looking approach to quickly boost search engine rankings using advanced online marketing tactics, such as “Easy-Win SEO” (which we have great success in for fintechs), social media collaborators, web design CRO, white paper publications, and more.
We specialize in SEO and content marketing work, which are very broad fields that include many other marketing services. This means we offer PPC advertising (social media and Google Ads), e-commerce technical SEO audits (which are much larger than for smaller sites), backlink building, and other SEM work. If you have more questions about our services, please contact us and our team will get back to you within one business day.
